The Jewel Theatre was built in 1953 and has been a cornerstone of the Central Alberta community. Owned by Landmark Cinemas for many years, the theatre was in danger of closing in 2014 when it was purchased by the Geddes family. In December 2020, the theatre was purchased, and renovations immediately began. A full upgrade to the theatre's electrical panels, replacement of all the sewer lines, and an upgrade of the plumbing was done, followed by the addition of a handicap-accessible washroom, a kitchen, new flooring, new paint throughout, new sound panels in the theatre, the addition of a fire alarm system, and updated office space were just some of the big changes made. Extra theatre seating was removed to allow for custom-built cinema tables so guests could enjoy lots of legroom, a full bar and the theatre's famous popcorn. Renovations took over six months.
Summer of 2022 there was a full reno of the overhangs on both the front and side of the building, the flat roof was replaced, there was an enormous amount of maintenance and a full paint job of the exterior walls, doors, and marquee and new state-of-the-art laser projector was purchased. Staff moved in to the office spaces on the West of the building, and the old box office was reclaimed for an additional revenue generator to help support the theatre, Reel Good Coffee. Seating was added in the theatre lobby for daytime hours and the theatre is now open during they day for the public to enjoy. The atmosphere, food and drink are just what Stettler needed, complementing the theatre perfectly and extending the hours for purchasing popcorn and movie tickets too!